Elements of Corporate Websites

Just like marketing has its four Ps, website design and development has its four Ps. We call them the four “Pillars.” With the proper execution of these four pillars, a website will support your business rather than be a cost center.

These are the four “Pillars” of a good website.

Your website has to be professional looking.
Your content has to be engaging and productive.
Your website should increase profitability.
Your website should be practical to manage.

This booklet illustrates how we construct large websites on top of these pillars.

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